James Kelson

“It’s you versus you!” 

James first stepped into the gym after school with a friend and was instantly hooked. What started as a personal challenge to improve his physique and mindset quickly turned into a passion for discipline and self-improvement. Over time, James realised he loved helping others achieve their goals too. Seeing clients smash targets they once thought were impossible is rewarding, but for James, being part of their journey and guiding them through the process is what truly makes it worthwhile. 

For those looking to kickstart their fitness journey, James emphasises focusing on small, short-term goals and staying consistent. Nutrition is key, so finding meals you enjoy will make it easier to stick to. Most importantly, it’s you versus you, so don’t compare yourself to others. 

James tailors his training to each client’s goals, whether it’s muscle gain or weight loss. He prioritises proper form, progressive overload, and long-term consistency, ensuring every client builds a strong foundation for lasting results. 

When not at the gym, you can find James fishing, camping or hanging with mates.